Tuesday, September 18, 2012

The Astrology of Car Ownership

2013 Honda Accord
2013 Honda Accord
What car a person drives is actually a better predictor of personality than astrology; it's astonishing how much information about drivers can be gleaned just from the make and models they purchase. NYT recently reviewed the 2013 Honda Accord, which is interesting on different levels; first, just as a good review, but also as a smart analysis of the Accord buyer. I think I fit the profile of a Honda Accord owner almost to a T, so I can well believe that owners of other models probably reflect their choices as well. Since cars come in various prices, styles, and colors, it's very easy to gather demographic data on their owners and draw some accurate conclusions.  Especially with their color choices!

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