It always amazes me how much good music I miss when it first comes out, but I always seem to catch up with it years later on TV commercials. This sad, but sweet tune called Lullaby by Pink Martini has been used on the St. Jude Children's Hospital ads and though it starts off hauntingly, it ends on a more comforting, soothing note. It seems to express a mother's love for her child, with all its joys, travails, and hopes for the future. It's a very effective piece for a plea to support a good cause. Hearing it makes me think that any child would sleep more peacefully under its calming spell. St. Jude also recently released a more upbeat ad with their version of Hey, Jude, or Hey, St. Jude as it's labeled in the video. Very fun and hopeful seeing so many happy, smiling children singing this classic!
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